Wednesday 12 February 2014

Shop Counters and Countertop Displays

Shop owners spend a lot of time organising the main retail shelving units in their store, such as wall shelving, gondola shelving and magazine shelving, but there's one more area that can provide a beneficial space for additional displays - your shop counter.


Shop counter displays are great because they offer maximum exposure, being seen by the majority of customers - even those just popping in for a bottle of milk. There are many different ways to utilise your counter space with additional shelving and displays, for example:


  • Line up dump bins and wire stacking baskets to form a queuing area - these storage baskets can be stocked with promotional items, end-of-line stock, awkwardly shaped products or whatever you'd like to encourage your customers to grab as they line up to pay;
  • Arrange riser sets, literature holders and spinners on your shop countertop to display small items that are perfect for suitable for impulse buys;
  • Promo items and discounted products will sell like hot cakes when placed on your counter - perhaps in a display basket with bright signage?
  • Remind customers of special offers verbally and with signs at the counter so they may decide to take another trip around the store before checking out;
  • Consider setting up a loyalty card scheme for regular customers and popular items using a stamp and special discounts for repeat buys.

Visit our website to find out more about any of the items above and to browse our huge range of new shop shelving and accessories, including:
  • ·     Gondola shelving - A popular choice in many stores due to its versatility and functionality, gondola shelving is a staple shelving option for stores of any size. You can use this shelving to create aisles within your store and the range of heights and widths we stock mean that we have the shelving size for you.
    ·     Wall shelving - Use wall shelving around the edge of your store to provide plenty of shelving space while optimising the floor space you have available.
    ·     Shopping baskets - By having stacks of baskets at the front of the store and dotted around the aisles you will encourage customers to purchase more items as it is easier to carry them in a basket than with their hands.
    ·     Wire stacking baskets - These are an excellent way to display sale and impulse purchase items in your store. As these are freestanding they can be used to fill empty spaces and can be easily moved to create new interesting displays.
    ·     Corner shelving - Utilise every inch of floor space you have in your store by using specialist corner shelving to bring life back into an overlooked corner.
    ·     Peg board shelving and pegs - Not all products sit well on classic flat shelving, our range of pegboard shelving allows you to hang products to ensure they are displayed in the best way possible. All of our bays can be slotted together to ensure a seamless shelving display.
There are endless ways to set up your shop counter to maximise sales - visit our retail shelving showroom in Leicestershire or get in touch with us at Shelving4Shops and let us help you design your perfect store with every type of retail racking and shelving you could possibly need!



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