Wednesday, 16 October 2013

Seasonal Shop Shelving Ideas

Take advantage of seasonal changes to bring interest to your shop shelving displays and boost promotional sales of seasonal items in your store. It's almost October which means Halloween is just around the corner, closely followed by Christmas! This year has sped past but there's still time to prepare for the busy holiday period, and it's important to make the most of your shelving displays when it comes to seasonal products.

seasonal shop shelving displays

Use themed products and decorations according to the season or holiday and make an effort to make your store appealing and enter into the spirit of the celebration! Group related products together so it's easy for customers to find seasonal goods, or set up a particular area of the store with themed items and clear signage. Don't forget to add promotional material and products to your window display to show customers what you have in stock for the holidays. Here are a few ways to use seasonal shop shelving displays to increase sales during the autumn and winter months:

Halloween

Give your customers a spooky experience in store for October by decorating with fake cobwebs, spiders, cardboard cut-outs of witches and monsters. You could even dress up on the 31st and stay open late to provide customers with last-minute sweet supplies, or give out free treats to visiting children! Themed stock might include:

  • Sweets and treats
  • Costumes
  • Spooky decorations
  • Toffee apples
  • Halloween themed cakes and produce
  • Popcorn
  • Sparklers and fireworks
  • Glow sticks

Christmas

Get into Christmas with carols and music, a Santa hat and cheerful staff! Start preparing for Christmas stock months in advance and set aside certain areas of shop shelving for seasonal products. Think about what customers will be looking for in your store to help them get ready for the Christmas period and add in extra products in temporary dump bins around the shop. If you need extra shelving, think about adding end bays, corner shelving units or wire stacking baskets wherever you have space. If you don't already have shopping baskets for customers, place a stack at the entrance to your store to encourage shoppers to pick up extra items as they browse. Ideas for Christmas related shelving and products include:

  • Wrapping paper, cards and sticky tape in dump bins at the tills
  • Stocking fillers
  • Lowering the price on surplus stock for cheap presents/supplies
  • Christmas decorations
  • Seasonal food and drink
  • Kits for making mulled wine, Christmas cake etc
  • Dressing up clothes eg: Santa hats
  • Christmas crackers
  • Toys, books and gifts
Get your store ready for the holiday period and think about how to rearrange and restock your shop shelving to make the most out of seasonal products and promotions!

Friday, 4 October 2013

New Cadbury's TV Ad - What a Lovely Gondola You've Got There...

A gondola shelving bay from Shelving4Shops takes pride of place in the new Cadbury's television advert, helping to set the scene and display all that lovely chocolate perfectly. Unwrap a winning packet and you can win the chocolate bar's weight in gold!

The advert features a range of other shop shelving units, including wall bays, magazine racks, shelf risers and other shelving accessories to create a functional and attractive scene for any store. We haven't let all this fame go to our heads, though - we still offer our huge range of shop shelving, shop racking and shelving accessories to retail stores across the country, and you don't have to be a gold winner to get an excellent deal on your shop fittings.

gondola shop shelving

We have thousands of shop shelving bays in stock, so if you want your store to look fit for the telly, give Shelving4Shops a call on 01455 221512 or visit our website at www.shelving4shops.co.uk