Monday, 17 October 2016

Christmas is just around the corner…

Well, it’s not far off in terms of retail and it’s essential to make sure you’re ready way in advance of the Christmas shopping period. There’s a lot to plan, so here are a few pointers to get you started…

Plan your staff cover so you have enough people to look after all your customers. You don’t want to have long queues because you only have one till open, as you’ll end up with customers putting things down and walking out when they get bored of the wait. Make sure if anyone is on holiday during the Christmas period you have sufficient cover to make sure staffing levels are going to cope with the increase in customer numbers. 

Plan your products carefully, with the right seasonal products that will make great Christmas gifts and tempt customers. Make sure you’ve got enough stock to ensure you don’t run out and leave anyone disappointed. 

Give yourself a goal - take a look at last years sales figures to give yourself something to beat. How will you do this? More stock? More promotions? Put a plan together to help you meet this target.

Don’t forget to plan for your January sales too - what items will be in the sale, what displays will you have to let your customers know what items are included? Don’t forget you can customise existing displays or create new ones. 

Thursday, 13 October 2016

Making Your Convenience Store Convenient!

When you visit a convenience store, you’re often in a bit of a hurry - you might be popping in on your way home from work, trying to get round the store with a couple of kids in tow or simply doing a food shop when hungry (always dangerous!), so you want to get your food out of the door and home to eat in as short a time as possible. So what’s more frustrating than finding there’s no shopping baskets or trolleys to hand, meaning you have to balance your items in your arms, making life even more difficult and time consuming - especially if you have a child who wants to be carried too!

When considering the layout of your store, don’t forget to make space to put your baskets and trolleys. You need to ensure they are as close as possible to the door, without being in the way or creating a trip hazard. Neatly stacked baskets will encourage customers to grab one as they pass by- and having a basket encourages them to buy more as they have an easy way to carry all their goodies!

Shelving4Shops has a great range of sturdy baskets available, in blue, green, red and black. They’re all lightweight and easy to carry, with a comfortable handle which is easy to grip. The baskets all stack neatly, while Shelving4Shops also sell a basket stacker, which adds a clean, professional image to your stack of baskets- it also raises them up off the floor, making it easier to customers (particularly the elderly or disabled) to pick up. The basket stacker comes on small caster wheels, allowing you to easily and safely move around stacks of baskets. This makes it great to place by a till, so when customers empty their baskets, you can then simply wheel the stack back to the door- making your life easier, quicker and more convenient!

Friday, 30 September 2016

The Lowdown On Fruit And Vegetables!

If you’re a seller of fresh produce, you’ll know the importance of keeping all your fruit and vegetables in an easy-to-access manner while protecting them from the risk of bruising or damage as customers rifle through them. Healthy, pristine looking produce is always going to sell much better than damaged, tired-looking produce, so it pays to make sure you have suitable containment for your fruit and vegetables.

At Shelving4Shops we have sturdy fruit and vegetable trays, ideal for displaying produce in a safe, contained way that will still allow you to create attractive displays to catch the eye of your customers, while keeping the fresh produce safe and secure.

We found the best tips for selling your fruit and veg are the following:

  • Tilt your trays forward, to make sure the produce is visible even from a distance. This makes sure no one misses it!
  • Make sure the containers are always completely full to create the illusion of bounty. Pile things up to add a more impressive look!
  • If you can, line your trays with fabric or bubble wrap to further prevent them from bruising or damage.
  • Make sure you go through your produce every couple of days and pull out anything that’s rotting or looking limp.
  • Display all fresh produce at least six inches off the ground.

Thursday, 29 September 2016

Making Your Business Greene

Running a store is an expensive business, so we’ve put together a few ideas to help you save money and make your business more eco-friendly.

  1. Using the right bulbs to save money on your energy bills and reduce consumption. LEDs offer a much more energy-efficient lighting solution, so it’s worth investing in these as they’ll pay for themselves in cost-saving.
  2. A simple change in cleaning products can help the environment- switch to less toxic, or even better, make your own! You can make a simple, effective cleaning solution from water and distilled vinegar. This is cheap and friendly to the environment!
  3. Buy used fixtures for your store. Used shelves and gondolas are a great area to save money in! Shelving4Shops offer a great range of used fixtures, which are in tip top condition and can be dismantled for easy transportation.
  4. Use plants to help improve the air quality. Stores often suffer from stale air, lending a stuffy quality to the shop. This can be improved by adding a wall of plants which will help filter the air- more effective if the plants are placed below the air conditioning unit, helping the fresh air to circulate better around the shop.
  5. Substitute plastic bags for paper ones - recycled paper bags would be even better. Make receipts optional- ask before printing one, to help save paper- you can offer to email one instead and save a trees!
  6. Make sure you purchase energy-efficient equipment. When you buy a new printer or computer, for example, make sure you compare the energy ratings before making your purchase.
  7. Turn your equipment off! Fridges and freezers aside, most equipment can safely be switched off at night, but many businesses leave them on to save time in the morning, or simply because they forget. If you can shut everything off each night to avoid sucking "vampire power" to dormant equipment.

Arranging Newspapers

Your newspaper display stand is an essential bit of equipment to preserve the life of your papers while offering your customers a clear view of what you sell, so they can find exactly what they’re after. One thing to remember is to stack the newspaper with the name at the top, to save your papers from being leafed through by customers searching for their daily read. This helps keep your papers from becoming dog-eared and dishevelled, as customers won’t buy these - everyone will want a newspaper that’s in perfect condition.

Shelving4Shops are proud to offer a selection of top quality display units, perfect for safely storing your newspapers. Our sturdy and durable units have a clear plastic riser at the front to prevent the papers from slipping off the unit and onto the floor. The angled tiers allow for easier viewing for customers, while the strong fixings ensure your display unit will last for years to come. The shelves are made from heavy duty powder-coated steel, so you can be sure your products will be safe, while the freestanding unit means you won’t have to worry about fixing it to a wall.

All our shelving can be made into a bespoke arrangement using other shelving units, providing a versatile option to your store layout plan.

Wednesday, 28 September 2016

Get The Message Across!

One thing most customers really hate is having to ask the price of something. Whether the product has been picked up and put down in the wrong place, or whether you’ve committed the crime of forgetting to put a price label on, it will still result in the same undesirable consequence - the customer will abandon the item.

When looking at shop shelving for your store, it’s essential to put some thought into the detailing you’ll need to add to make sure those shelves work for you. You need to let your customers see how much each item costs, making it clear which price is for which item. Customers won’t spend long working this out and if they can’t see a price at a quick glance, they’ll more than likely put the item back down again.

Don’t miss out on a sale, make sure you always let your customers know how much something costs by using price tags or Epos strips across the front of your shelves. These are available in a variety of different colours, so you can match them to your brand colours to add continuity and a smart touch to the appearance of your store. Make sure the price is clear (and if it’s per kg, for example, or per item/box/pack, etc) and ensure your item is clearly labelled so the customer doesn’t have to deduce for themselves which product the price label is referring to. This is especially important if you have several different sizes or weights of a particular item.

Shelving4Shops have a great range of Epos strips in a range of colours at unbeatable prices! Kit your shop out now and make those shelves sell for you.

Tuesday, 27 September 2016

How High Should Your Shelves Be?

Shelving height should be determined by a number of factors, including ceiling height and the type of products being placed on the units. There is no hard and fast rule about the heights certain items should be at, so first and foremost take into consideration the message you want to convey about your store and how you want customers to perceive your brand.

As a general idea, taller shelving conveys a sense of a bigger volume of products, with a wider selection and lower or discounted prices. Shelving at a lower height says more high quality, bespoke products, more expensive and limited selection, with a more intimate shopping experience. You can use this guide to add a variety of different feature points in your store, to add sale areas, speciality areas and broader, more generic areas to shop in. You can also use this to segregate sections and create departments.

Ceiling height shouldn’t make a difference to the height units you choose, so base your choice on the products you sell and the impression you want to convey to your customers.